SEO & AI-search case study
How we took Regen Biologics into AI search
A dental website SEO case study: from no search or AI visibility to being cited by Google's AI Overview — alongside real security and performance gains.
- Client
- Regen Biologics — UK distributor of dental and oral-surgery biomaterials (small business)
- Scope
- Technical SEO, security hardening, performance and AI-search structuring on the Regen Biologics site, plus a new website build for a related brand, Linkor Health
- Methodology
- Okami Web Intelligence Framework — external, public-facing technical review plus CMS-level implementation access
- Outside this scope
- The client's internal inventory and CRM systems, paid advertising, and a full penetration test — this was a public-facing website engagement
- Timeframe
- Completed around June 2026
The problem
Regen Biologics, the UK distributor of Purgo Biologics' bone-grafting and biomaterial products for dental implant and oral surgery, came to us effectively invisible online. Key pages weren't indexed, the site leaked technical detail, page speed was poor, and no AI search engine had any idea the business existed. A previous agency had also left landmines behind — including placeholder content and a mail-sender misconfiguration.
In practical terms: buyers searching for the product category — including via AI — simply never saw them.
Alongside this work, we also built the new Linkor Health website from scratch — the UK site for Linkor, a point-of-care blood-screening device also distributed by Regen Biologics. The two engagements ran together, which is why the results below cover both.
What we did
Search
- Fixed indexation so the right pages could actually be found
- Rewrote titles and meta with the exact commercial phrases buyers use
- Put the target phrase verbatim in page copy — not scattered words
Security
- Security headers taken to an A grade (HSTS, X-Frame-Options, etc.)
- Disabled XML-RPC, blocked user enumeration, hid platform version
- Removed unused plugins to cut the attack surface
Performance
- Caching and image optimisation (WebP) configured
- Core Web Vitals moved into the passing range
- Faster loads on the pages that drive enquiries
AI optimisation
- Added llms.txt and consistent factual entity statements
- FAQ + structured data built for AI extraction
- Content restructured so AI engines could quote it directly
The results
~10 days
From zero to cited by Google's AI Overview for a generic product-category search.
Not indexed → ranking
Key commercial pages moved from not indexed to ranking on generic commercial terms.
CWV passing
Core Web Vitals moved into the passing range, with security headers at grade A.
Search positions fluctuate; figures reflect what was verified during the engagement.
What they said
“I have been extremely pleased with the work he has done for us. He built the new Linkor Health website, creating a professional, clear and easy-to-navigate platform that presents our product and business very effectively.
He has also gone beyond the original project by helping us resolve several issues with our existing Regen Biologics website. His expertise in search engine optimisation has made a noticeable difference to how well the business and its products appear in relevant online searches.
What I particularly value is that he understands that a successful website must do more than simply look attractive—it must also be properly structured, easy to find and capable of supporting the commercial objectives of the business. He is knowledgeable, practical and genuinely committed to achieving good results.
I would happily recommend him to any business looking for a reliable website developer with a strong understanding of both web design and search engine optimisation.”
— Sara Giakouel, Regen Biologics Ltd
Project outcomes
- New Linkor Health website launched
- Technical SEO implemented on Regen Biologics
- Site indexed by Google
- Appearing in Google's AI Overviews
- Improved product visibility in search
- Ongoing SEO support
The “ongoing SEO support” above is a Continuous Optimisation retainer — most engagements graduate into one once the initial implementation work is done.
Want results like these?
Whether you're in dental, medical or another sector, the same approach applies: fix the foundations, then make you the answer search and AI engines give. Start with a free Website Intelligence Assessment.